P2plus Customer Relationship Management
The customer is at the heart of everything. This is a fact that many traditional ERP solutions frequently overlook. But not P2plus. The CRM module ensures that customer relationships are as transparently and reliably organized as internal business processes and without any data redundancy or interface problems.

Customer interactions can be individually planned, processed and documented in P2plus.

 P2plus CRM covers all the demands that the producer goods industry makes of a CRM system:
Seamless control and tracking of customer relationships
Planning and execution of marketing and sales actions
Integration of the P2plus Product Configurator
Expert sales forecasts for sales management
High-quality data preparation in the Management Information System (MIS) based on OLAP technology and ABC analyses
Automatic dialing and incoming caller ID with TAPI

Sales reps get around, so they really know how to make the most of P2plus' range of mobile options:
Individual user synchronization of contacts and tasks with Outlook and Microsoft Exchange
Use of selected P2plus functions on an independent notebook with automatic synchronization with the in-house system
Mobile use of the central system via internet directly on the customer site, in the home office or in a sales office without compromising functionality and speed.

By integrating the CRM system fully into P2plus, it is possible to access all relevant customer-related information and processes in both the acquisition phase and during customer support. This includes:
Current and closed quotation and orders
Invoices and outstanding items
Current and closed production orders or projects
Service queries or warranty cases
Installed systems and existing maintenance agreements

The P2plus sales portal shows all information at a glance.

P2plus' integrated document management pays off when communicating with customers or prospective customers too. In addition to pure order data relating to articles, prices and dates, the processing employee in Sales or the Call Center also has access to other customer- and order-related documents such as letters, e-mails, drawings, specifications or contracts.
P2plus CRM makes it possible to increase the quality of sales processes significantly. It guarantees a hereto unattainable level of completeness and transparency for all information relating to an individual customer or prospective customer, thus creating the basis for long-term improved customer loyalty and short-term improved sales.


Last change: 25.01.2005  © Copyright by AP Automation + Productivity AG